Consulting
strategic
We put our expertise at your disposal, providing you in an accessible way with the vision, knowledge and skills that can take your business to the next level.
PROJECT MANAGEMENT
Launch and development of new businesses
Channel marketing operational programmes
Loyalty programmes
BUSINESS INTELLIGENCE
Market and Competition Research
Qualitative Research
Quantitative Research
Research & Knowledge
BUSINESS ADVISERS
Get an outside perspective from an independent consultant, who will contribute with its perspective, knowledge and skills to the success of your business
LAUNCHING AND DEVELOPING NEW BUSINESSES
Search and selection of market opportunities
Market feasibility operational reports, process optimisation and business plan launch
Internationalisations / Start-up in Portugal
Support in the recruitment of specialised resources
Human Resources Management and Optimisation
Information management and reporting
Use of existing networking
Problem-solving support
Risk identification and assessment
Operational control of the project in each of its phases
Cost analysis and control
Control of sales objectives
Final costs (turnkey projects)
CHANNEL MARKETING
OPERATIONAL PROGRAMMES
Channel selection and qualification
Selection criteria and requirements
Potential channel partners
Benchmark against the competition
Channel spectrum matrix
Segmentation of the resale channel
Structure design
Typology
Customer Profile Definition
Channel classification
Prospecting the resale channel
Channel optimisation
Commercial contacts
Opportunity Analysis
Qualification
Reseller channel map
Positioning
Skills and competences
Strategic evolution
Proposal of the final selection
Channel recruitment
Value proposition
Business contacts – increasing breadth
Competitor Benchmark
Channel spectrum matrix
Audit of the resale channel
Channel analysis and review
Measurement and analysis systems
Channel Benchmark
Suggestions and initiatives
Offer to the channel
Active management model
Project
Accelerators
Evolution and monitoring
LOYALTY PROGRAMMES
Adaptation of the value proposal to each market segment
Increased customer retention
Increased recurrence
Loyalty
Capturing future trends
Better company image
Recovery of inactive customers
Cross selling and up-selling
